About us page

Welcome to TheLuckyElf, where shopping meets excitement and a chance to make a difference.


Founded in March 2023 by Mahmoud Afana and Khaled Rayyan, TheLuckyElf is more than just an online store. We are a unique e-commerce platform that combines the joy of shopping with the thrill of winning and the satisfaction of giving back.

Our mission is simple: to transform the traditional shopping experience. When you purchase any of our high-quality accessories or clothing items, you don’t just get a great product. You also receive a ticket for a chance to win exciting prizes. But the thrill doesn’t stop there. Want an extra ticket? Choose to donate your product and we’ll give you another chance to win. It’s our way of adding a little extra excitement to your shopping experience.

But TheLuckyElf isn’t just about winning. It’s about making a difference. We believe in the power of giving back. That’s why we offer our customers the option to donate their products for an extra ticket. It’s also why we commit to donating a percentage of our profits to charity. Because at TheLuckyElf, we believe that everyone deserves a chance to win, and we’re committed to making a positive impact in the world.

Our values are rooted in community, generosity, and excitement. We strive to create a fun and engaging shopping experience, while also making a positive impact on the world. We believe in the power of giving, the thrill of winning, and the joy of shopping.

Join us at TheLuckyElf, and experience a new way to shop, win, and give back.


Here to unlock your luck

The Team

Shop with a smile

Meet Our People

The partners

Mahmoud Afana

CEO & Co-founder

Khaled Rayyan

Developer & Co--founder

take a closer look

The Associates

Fahad Afana

Business Enablement

Fadi Rayyan

Online Sales manager

Mohamad Afana

Brick and mortar Sales manager

Mustafa Hasan

Graphic designer

Kunal Bhatia

Financial Manager

Om Sarnala


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